Dawn Direct Foam

Dawn debuts Direct Foam dishwashing product. Designed to absorb grease and prevent it from moving dish to dish, Dawn Direct Foam is advertised as absorbing more grease than traditional dishwashing liquids. The product uses special solvents to absorb significant amounts of grease and lock it into the foam, similar to the way a vacuum absorbs dirt. Dawn Direct Foam pump and refills will be available at supermarkets and mass merchandise. Consumers can choose from Fresh Rapids, Citrus Kick and Lime Surge scents.

Dawn, Cincinnati
(513) 983-1100; www.DawnDirectFoam.com.