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Commonwealth Brands will present adult smokers with a new entry in the ultra-premium slim cigarette style segment through Davidoff Slims, which will hit shelves beginning in February 2009. Two styles of Davidoff Slims are available -- Davidoff Slims Lights and Davidoff Slims Menthol Lights, the company stated. Davidoff Slims follows the launch of the Davidoff Premium brand of cigarettes in the U.S. last year. To support the launch of Davidoff Slims, media, point-of-sale and direct mail campaigns will take place, according to the company.
Commonwealth Brands Inc., Bowling Green, Ky.
(800) 481-5814; www.davidoffcigarettesusa.com