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Cytomax, a long-time sport performance powder drink for competitive athletes from Cytosport Inc., is now available to the mainstream in a new ready-to-drink formula -- Cytomax Sport Drink -- with one-fifth the sugar of competitive sports drinks. Available in Wicked Orange, Furious Fruit and Citrus Blast flavor varieties, Cytomax is enhanced with complex carbohydrates and electrolytes to fuel the body during activity. Marketing efforts behind the launch include endorsements from NFL receiver Jerry Rice and Yankees pitcher Randy Johnson. Suggested retail price for the ready-to-drink formula is $1.89 for the 32-ounce size.
Cytosport Inc., Benicia, Calif.
(888) 298-6629; www.cytosport.com