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BOSTON -- Cumberland Farms is now the official convenience store and partner of the Boston Celtics. With this exclusive team sponsorship, customers and fans will soon see green at Cumberland Farms stores across New England with the Celtics logo appearing on drink cups and other items at the Framingham-based retailer, the Milford Daily News reported.
Fans attending games at TD Garden will see new Cumberland Farms signs courtside, along with Cumberland Farms announcements and promotions on the Jumbotron.
Additionally, Cumberland Farms employees will share game tickets, in-game fan experiences and other benefits of the sponsorship, the report stated.