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    Cumberland Farms Sponsors Boston Red Sox

    Baseball team's logo will adorn convenience chain's cups and more.

    CANTON, Mass. -- Convenience store chain Cumberland Farms Inc., based here, signed a deal with Major League Baseball's Boston Red Sox, where Cumberland Farms will be the team’s official convenience store, the Boston Business Journal reported, citing a company statement.

    As part of the sponsorship, Cumberland Farms customers will soon see the Red Sox logo on drink cups and throughout the convenience stores, while fans at the team's Fenway Park will see a new electronic Cumberland Farms sign in the right field roof area, the report stated.

    In addition, Cumberland Farms announcements will be made on the "Jumbotron" screen at Fenway, the newspaper reported.

    Cumberland Farms declined to disclose the value of the sponsorship deal, according to the report.

    Cumberland Farms also plans to share game tickets and other benefits of the sponsorship with its employees, the Boston Business Journal reported.

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