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    Cumberland Farms Promos New Coffee Blend

    Chain offers free cups of the coffee on Fridays through early December to generate buzz.

    CANTON, Mass. -- To get the word out about its new Farmhouse Blend, Cumberland Farms is offering free cups of the coffee on Fridays through early December at its roughly 500 convenience stores and gas station locations throughout the Northeast.

    Cumberland’s new Farmhouse Blend is a medium roast with a smooth, harmonious flavor. Company executives dedicated six months to researching, testing and tasting blends in partnership with its coffee roaster to create “the delicious new taste at an unexpected price,” Cumberland Farms noted in a press release.

    "We felt the time was right to offer our customers an updated and delicious coffee choice at a great price," stated Ari Haseotes, Cumberland Farms president and COO. "A great cup of coffee shouldn't cost as much as a gallon of gas, nor should anyone have to take a lot of time out of the day to get it. Farmhouse Blend is another way we provide our customers with value and convenience."

    And because the retailer understands the importance of offering consumers a great cup of coffee at an affordable price, the chain announced customers can now pour a cup of Farmhouse Blend for free every Friday through Dec. 5. Additionally, all hot beverages of any size, including its original coffee, will be just 99 cents every day of the week.

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