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ONTARIO, Calif. -- The Pantry and Cumberland Farms and the CO-OP Network signed a branding agreement with TRM Corp. to place 1,000 ATMs in convenience stores stretching from Maine to Florida.
The ATMs, supplied by Portland, Ore.-based TRM, will begin wearing the CO-OP Network logo within the next 60 days. At that time, the machines will become part of the largest credit union ATM network in the country and will be surcharge-free to the 18.5 million cardholders from CO-OP Network's nationwide credit union membership.
The agreement allows CO-OP Network to bolster its ATM and brand presence along the east coast and into the southeast. For TRM, which supplies ATM solutions for retailers throughout the country, the agreement provides financial considerations from CO-OP Network while enhancing TRM's corporate mission to add value to its merchant-client relationships.
"TRM has provided CO-OP Network with ATM access at The Pantry and Cumberland Farms, two very marketable convenience stores for us," said CO-OP Network CEO Robert Rose. "Although CO-OP Network is rapidly approaching 20,000 surcharge-free ATMs spread across the country, it's advantageous when we can direct our cardholders to familiar chain stores that house our ATMs."
Rose added that the agreement with TRM helps the company broaden its corporate reach in 16 states while helping TRM and its retail partners increase revenues and foot traffic.