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    Cumberland Farms Adds Coinstar Prepaid Online Gaming Cards

    More than 500 locations to carry the new cards, which include social networking applications.

    BELLEVUE, Wash. -- Coinstar E-Payment Services, a subsidiary of Coinstar Inc., is launching a line of digital entertainment products in U.S. retail locations starting with more than 500 Cumberland Farms locations. The company expects to expand to additional retailers later this year.

    "With our digital entertainment products and services, retailers have the opportunity to reach the younger demographic who hold the majority buying power in this high-growth online gaming market," said Mike Skinner, president of E-Payment Services and Coin at Coinstar Inc.

    The company partnered with leading online game companies including Aeria Games, Rixty Inc., Spare Change and Wild Tangent, to offer more than 15 products that provide consumers flexible online spending options.

    The digital entertainment product suite will include prepaid cards for Facebook and MySpace applications, online gaming, popular massively multiplayer online game (MMOG) titles, virtual world items and universal online spending, the company reported.

    The cards will be available as part of the Coinstar Pay As You Go product suite, and consumers will be able to obtain the Rixty product through the Coin to Card free coin counting program at select Coinstar kiosks beginning in the third quarter, according to the company.

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