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    CSNews Webcast: Are You Positioned to Win in Tobacco?

    Cumberland Farms senior category manager and David Bishop at Balvor to reveal what it takes to win more sales and market share in the tobacco category in this free Webinar.

    JERSEY CITY, N.J. -- The tobacco industry continues to evolve, which means how the business is managed at retail also needs to adapt. The winners are growing sales faster and increasingly becoming the destination for tobacco.

    In the Convenience Store News Webcast, "Tobacco Retailing: Are You Positioned to Win," on April 26, 2011 at 2:00 p.m. eastern, attendees will discover how top-performing retailers are adjusting tobacco category strategies so that they win more sales and market share by better appealing to and taking care of their tobacco shoppers.

    With Anne Flint, senior category manager of tobacco at Cumberland Farms; David Bishop, managing partner at BALVOR; and Joe Teller, director of category management at Swedish Match -- and the Webcast sponsor -- retailers will learn specific steps to consider going forward, as well as take-away, actionable insights that could help not only defend the current business, but more importantly, grow it -- especially during these more challenging times.

    Register for this free Tobacco Retailing Webcast on April 26, 2011 at 2:00 p.m. eastern daylight time.

     

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