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NEW YORK -- Convenience Store News relaunched its popular online New Products Showcase. Accessible through the home page at www.csnews.com, the New Product Showcase now sports a cleaner, more organized look and each product listing contains more detailed information of value to retailers.
A new, premium New Product listing is also available for the first time to suppliers that want to provide more information and have more control over the content of their listings.
"The business information of greatest importance for c-store executives is New Products/Promotions, according to the 2009 Media Usage Study," said Michael Hatherill, publisher of CSNews. "The same report confirmed CSNews.com is the Web site more retailers go to for new product information than any other industry site.
"With an average of 63,184 unique visitors on CSNews.com each month," continued Hatherill. "Now, for a small fee, suppliers will get prime exposure for their new products to these executives through the New Products Showcase."
All New Product listings on CSNews.com now feature each product with photo and name in a neatly organized format, tabbed by category -- Candy and Snacks, Beverages, Foodservice, Tobacco, Petroleum, Tech/Security and General Merchandise. Moving the cursor over a listing brings up a small pop-up box with a short description of the product, while clicking on the product brings the browser to a full description of the item.
Premium listings also include links to the suppliers' e-mail address for more information or to place an order. Other features that can now be included are:
-- Price (MSRP)
-- Vendor Web site
-- Preferred Distributors List
-- Sales rep
-- Number of times the product has been viewed
-- Trade show information
-- User ratings
For more information on CSNews.com's New Products Showcase premium listings, contact Michael Hatherill at (646) 654-7501, or e-mail [email protected].