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JERSEY CITY, N.J. -- Because of their large number of small-sized locations, broad product mix and unique packaging requirements, convenience store retailers are probably more dependent on the effectiveness and efficiency of their product suppliers than any other type of retailer. The best convenience store suppliers help their retail clients succeed by excelling in various disciplines from marketing and advertising to new product innovation and in-store merchandising.
To identify the best of the best, the industry's leading media brand is launching a new awards program this year called the Convenience Store News Supplier Excellence Awards.
CSNews conducted a poll among our retailer subscribers and asked them to name those suppliers they believe are the best at what they do in six different achievement categories. From those responses, the winners of our inaugural Supplier Excellence Awards were chosen based on the number of times a supplier was mentioned; the quality of the supporting reasons given by the retailers; and input from the CSNews Editorial Advisory Board consisting of representatives from 12 prominent convenience store chains.
The first-ever CSNews Supplier Excellence Awards winners are:
• Marketing & Advertising Excellence: Anheuser-Busch Cos. Inc.
• Partnership Relationship With Retailers: The Hershey Co.
• Effectiveness of In-Store Promotions & Merchandising Displays: Mars Inc.
• New Product Innovation: NJoy
• Speed to Market: Monster Beverage Corp.
• Best Order Fulfillment of On-Time & Complete Deliveries: PepsiCo Inc.
Check out the February issue of Convenience Store News to see what retailers had to say about this year's top suppliers.