Competitive Watch: Family Dollar Selects APT's Market Basket Analyzer
October 28, 2009 -
WASHINGTON, D.C. -- Family Dollar, one of the nation's fastest-growing discount retail chains, has chosen to license Applied Predictive Technologies' (APT) Market Basket Analyzer.
"Family Dollar continuously strives to stay relevant to its customers," Dorlisa Flur, executive vice president and chief merchandising officer at Family Dollar, said in a released statement. "To that end, Family Dollar is expanding its analytic capability by integrating APT Market Basket Analyzer into its decision-making process."
Family Dollar has had several years experience in applying APT's Test & Learn platform software to optimize a number of strategic initiatives, from labor operations and capital investment to marketing and merchandising. This month, Family Dollar expands its Test & Learn capability with the licensing of Market Basket Analyzer, a fast, flexible tool for capturing and analyzing vast quantities of intricate transaction log data, according to the company.
"The integration of APT Market Basket Analyzer with Family Dollar's existing Test & Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers," said Flur.
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