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Kraft Macaroni & Cheese Single-Serve Frozen Dinner

Heat up the foodservice section by providing a new kids meal or side dish solution by Kraft Foodservice, with its frozen Kraft Macaroni & Cheese Dinner, available in a 4-ounce, single-serve, ready-to-eat pouch. A hot meal can be prepared in around a minute in a microwave, and the size provides a lower portion cost for operators to offer the item as a side dish or kids meal, Kraft Foodservice stated. The frozen food also boasts a six-month shelf life, according to the company. Kraft Macaroni & Cheese frozen single-serve pouches are also available in 7- and 10-ounce sizes.

Kraft Foodservice, Northfield, Ill.
(800) 852-9393; www.kraftfoodservice.com


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CSNews' Special Combined 2009 Industry Report & Realities of the Aisle Consumer Study
For its 34th IR, Convenience Store News has partnered with leading companies, including Preston/Rogers Associates and The Nielsen Company, to provide the industry with the most comprehensive and actionable benchmarks and insights available. The new Realities of the Aisle consumer research study conducted by Convenience Store News, in partnership with Nielsen Homescan, asks consumers why they shop convenience stores, what types of prepared food do they buy at convenience stores, what influences their decision to buy prepared food at c-stores, and more.

2009 Industry Report
In a year that featured historic high gas prices and the beginning of a crushing recession, convenience stores' inside sales rose 3.3 percent on a per-store basis in 2008, and pretax profits per store rose 17.7 percent over a year ago, according to the Convenience Store News 2009 Industry Report. For its 34th IR, CSNews has partnered with leading companies, including Preston/Rogers Associates and The Nielsen Company, to provide the industry with the most comprehensive and actionable benchmarks and insights available. Through revealing retailer surveys and extensive statistical data, the report probes the total convenience industry picture, and examines the trends and sales results of the key merchandise and foodservice categories. The IR 2009 also features in-depth analysis of important areas of the c-store business such as motor fuels, operations and store development. This report includes data on: - Total industry store count - Merchandise and foodservice sales - Industry gross profit dollars, margin and pretax profits - Sales and profit analysis of all the major product categories - Motor fuel prices and consumption analysis - Operational expenses.

2009 New Product Scorecard
With economy slumping, gross profit dollars generated by new items becomes more important than ever to convenience store retailers. Convenience Store News' exclusive New Product Scorecard reveals how retailers judge new product success, what product categories had the largest number of new item introductions in the past year, the success rate of new products, what promotions were most successful, and more.

2009 Industry Forecast Study
The CSNews 2009 Industry Forecast Study provides a glimpse of the rough conditions ahead and critical insight for you to make the right buying decisions. This pdf contains the results of CSNews' 7th annual Forecast Study, including a macroeconomic projection of expected market conditions in 2009 and the impact they will have on sales, profit and growth of the key convenience store products categories: motor fuel, tobacco, malt beverages, confectionery, snacks and foodservice.
The "Big Dawg" in Town
With a focus on cleanliness, quality food and community involvement, Chris and Jody Carter make Shout & Sack the hub of Vinita, Okla.


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