Best Buy, Ace Hardware and New Nielsen Research Headline Latino Conference
From: Progressive Grocer
By null
May 03, 2009 -
Top leaders and Hispanic market experts from multinational technology and entertainment retailer Best Buy will kick off this year’s Hispanic Retail 360 Summit, being held Aug. 9 through Aug. 11 at the Venetian Hotel in Las Vegas. Hispanic Retail 360 is the retail industry’s only conference designed to give retailers the tools and insights they need to grow their business with the Latino consumer market in the United States.
The Best Buy keynote will be headed by the retailer’s VP of Hispanic initiatives, Teresa Iglesias-Solomon, and include a panel of regional Hispanic marketing executives from the company’s Southwest U.S., Chicago and Texas divisions.
In addition, the pre-conference store tour for early registrants will include a visit to Best Buy’s Hispanic-focused store, just two miles from the famed Las Vegas Strip. Early-bird registration for the conference closes May 15.
Also on the agenda is an impressive lineup of speakers from retailers, consumer product goods manufacturers, and leading multicultural marketing authors, consultants and agencies, including:
--Cindy Nuñez-Hasman, multicultural marketing manager for Ace Hardware Corp., and José Gonzalez, partner, Revolucion, will present a case study on Ace’s first foray into Hispanic marketing and provide five “surefire tips” every retailer can use to increase Hispanic footsteps in their stores. Nuñez-Hasman is a skilled bilingual senior manager with a strong record of success with advertising agencies, such as WPP’s Bravo Group, and retailers such as Sears Roebuck & Co.
--Retail and multicultural experts from Nielsen, the world’s largest marketing and media information company, will debut research from the firm’s new national Hispanic household panel about how Latino households are faring in these difficult economic times. They will also provide insights on key areas of focus for retailers and suppliers to be successful with Hispanic consumers in a recessionary economy.
--A special panel, moderated by strategic analyst Art Turock, will explore innovation in addressing Hispanic shoppers through “how-to” stories and advance insights from prominent retailers who are leaders in serving Latino shoppers. Panelists include Tracy Krogstie, marketing and promotions manager for Jewel-Osco; Jose Amaya, director of diversity for Hy-Vee, Inc.; and Marco Orozco, territory Hispanic market manager, Southwest USA and Hawaii, Best Buy.
Last year’s summit, held in Miami, attracted approximately 400 attendees composed of retailers from across all channels of retailing, major consumer products goods manufacturers, advertising agencies and consultants.
Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, Supervalu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger.
Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Adweek is a one of several media sponsors.
For the fifth consecutive year, Coca-Cola is the presenting sponsor for the Hispanic Retail 360 Summit. Other sponsors include Geoscape. To learn more about the many levels of available sponsorship opportunities, please contact Michael Hatherill at 646-654-7501, or at mhatherill@csnews.com.
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