Market Scope and Market Scope Mid-Year Update are annual publications of Nielsen Trade Dimensions that provides the most accurate retail market share information available anywhere, at any price. For over two decades, professionals in the supermarket industry have relied upon Market Scope to make intelligent, on-the-money decisions with less guesswork. The 2009 edition reflects the latest market share according to five most widely-used market configurations representing major markets nationwide:
All 52 ACNielsen Scantrack® markets
All 64 IRI InfoScan® markets
Top 100 CBSA U.S. Gov't markets
All 207 DMA® markets
All 49 Trade Dimensions U.S. markets
Only Market Scope brings you:
Market Share for 1,400 Chains & Wholesalers - identifying the percentage of the total market ACV that is captured by each supplier, supermarket buying office and ad croup; this number is key to understanding the relative strength of each within a given market
Buying Offices by Name & Location - specifying which division of a wholesaler serves supermarket buying offices in the market and which supermarket buying office operates stores there
Store Groups - breaking out certain companies, particularly Independents, according to the groups to which they belong
Total Supermarkets - this cumulative total, comprising all the supermarkets served in all markets - by the given wholesale division or operated by the supermarket buying office, gives a perspective of what percentage of their business each market accounts for
Market Overview & Demographics - statistics including population, households, store counts (for supermarkets, convenience
stores, drug stores, mass merchandisers and wholesale clubs), household income and size, and supermarket sales as a percentage of food store sales allow an instant comprehension of the marketplace
Allocate your promotional dollars with confidence using this indispensable desktop resource. You'll be sure the money is going to the right place when you have irrefutable numbers on any one of over 400 syndicated markets. Whether you choose the traditional print edition or the CD version, only Market Scope gives you two easy ways to view the chains and the markets:
Market View - This view provides an easy way to look at the supermarket share within a market, aggregating share to the primary
distribution points supplying the market.
Retail View - This view provides an easy way to look at the supermarket share within a market, aggregating share up too the
corporate offices and headquarters of the retail chains that operate within the market.
Mid-Year Update
Released in August, the Mid-Year Update includes all the same supermarket share data, updated after six months so you have figures
that reflect all the latest changes in store counts due to mergers, acquisitions, closings, etc.
Respected and quoted by: USA Today®, The Wall Street Journal®, Business Week, The New York Times and the Chicago Tribune, Market Scope remains the one and only source of reliable data on supermarket share. Our research experts work year-round to compile and continuously verify dozens of facts including ACV, square footage of selling area and number of checkouts for each and every one of the over 36,000 supermarkets in the U.S. This constant monitoring is what enables us to release a Mid-Year Update in August, and what makes us unique! No other data provider can make such a statement.
Available on CD* The Market Scope CD includes all 358 CBSAs (beyond the top 100 available in the book), plus market share data for all U.S. states and the District of Columbia. The CD also allows you to export data into Microsoft ExcelTM or your own spreadsheet software for custom lists, data modeling and unlimited analysis.
*CDs are non-returnable and licensed for 1-user only. Additional user licenses are available for $400 each. Each CD is valid for only one install unless additional licenses are purchased. Network installs are not available or compatible with this software.
FREE Monthly Email Updates
When you purchase the 2009 Market Scope in book or CD format, you'll receive Retail World Insights, our FREE monthly e-newsletter keeping you on top of every important change in this volatile industry. Monthly updates include retail and personnel news for supermarkets, convenience stores, drug stores, dollar stores, mass merchandisers, category killers, and grocery and convenience wholesalers.
FREE BONUS ($345 Value)
Order the 2009 Market Scope in book or CD format and you'll receive a FREE Key Account Profile of Roundy's. Key Account Profiles extensively track the top retailers targeted for sales by small- and medium-sized manufacturers. This key information on the country's leading chains (including Wal-Mart, Kroger, Target, Walgreens, Costco, CVS and more) gives you instant access to in-depth analysis, as well as exclusive market share, store counts, hierarchies, maps, top 10 competitors by chain, key personnel and more. Learn everything there is to know about your key accounts in one comprehensive report. 40 of the country's top accounts are available now!
DMA® is a registered mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc., all rights reserved.
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Market Scope and Market Scope Mid-Year Update are annual publications of Nielsen Trade Dimensions that provides the most accurate retail market share information available anywhere, at any price. For over two decades, professionals in the supermarket industry have relied upon Market Scope to make intelligent, on-the-money decisions with less guesswork. The 2009 edition reflects the latest market share according to five most widely-used market configurations representing major markets nationwide:
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