The Comprehensive Source for Grocery, Drug and Mass Merchant Insights
Comprehensive. Accurate. Respected. The Marketing Guidebook has been called the industry's "Blue Book" for more than a quarter of a century, and it features all the important information you would expect: For the first time ever, Marketing Guidebook has expanded to include more than just supermarkets -- we've added profiles of the leading drug, discount, dollar, category killers and wholesale club chains.
Over 1,000 highly detailed profiles including supermarket chains, drug stores, dollar stores, supercenters, wholesale clubs, mass merchandisers, category killers and grocery wholesalers
Over 15,500 key executives including buyers
Over 400 profiles of specialty, non-food, candy, tobacco and media distributors
Store counts and states of operation
Merchandising categories from cigarettes and gourmet foods to magazines and pet supplies - 55 merchandise lines in total
Store programs/services such as full service banking, bottle/can recycling, lottery tickets, ATM machines, store-branded credit cards, in-store health clinics and many more
Buying data for product lines including generic lines and private label
Annual sales including our exclusive estimates for private companies with three year sales trends
We adhere to strict criteria when evaluating companies for inclusion. In order to be eligible for inclusion, companies must meet at least one of the following criteria:
Chains in the U.S. must operate three or more stores and generate $20 million or more in annual retail sales
Wholesalers must supply supermarkets collectively generating at least $20 million in annual retail sales
Only the Marketing Guidebook is backed by the Trade Dimensions Retail Site Database -- a unique data store covering nearly 500,000 US retail locations that are updated continually. This resource allows us to compile industry information more accurately than anyone else, and allows us to publish a directory that's organized by MARKET - the way you do business. We don't understand why anyone would compile a directory of the supermarket industry organized by state when those boundaries are the least important in food sales, distribution and marketing. (We give you a state index for the times when you might want to find a company that way.) At the beginning of each market you'll find:
A color-coded, county-level map detailing supermarket density
Charts of the leading retailers by market share in three trade channels (supermarket, drug and mass)
Population and household figures with 5-year projections
Consumer demographics including age, race, education and income breakdowns
A chart of leading supermarket distribution centers located both in and out of the market
You can't find all that data in any other supermarket directory because no other publisher has the resources to compile it. But the list goes on... In addition to the unique data we've already noted, here are some additional Marketing Guidebook exclusives:
Monthly Updates via email to keep you informed of the latest changes in the supermarket industry
Hierarchical Ranking of Retail Chains by number of supermarkets
Store operating name/parent company and store trading name/grocery wholesaler references
Indexes for chain & wholesaler state, distributor and chain & wholesaler
Updated county level information
Trade Dimensions Year in Review
2010 Convention Dates
All that with both chains and wholesalers in one book! Over 1,000 pages of the most up-to-date, proprietary information organized specifically to help you target your best prospects more efficiently than you ever thought possible.
Monthly Updates:
When you purchase the 2010 Marketing Guidebook in book or CD format, you'll receive Retail World Insights, our FREE monthly e-newsletter keeping you on top of every important change in this volatile industry. Monthly updates include retail and personnel news for supermarkets, convenience stores, drug stores, dollar stores, mass merchandisers, category killers, and grocery and convenience wholesalers. Each issue tracks major changes to the original volume such as:
Executive changes
Acquisitions, mergers and divestitures
Latest quarterly sales figure
Marketing Guidebook on CD (Read-Only Version)
Our most popular add-on for over ten years is the Marketing Guidebook on CD-ROM. This read-only version lets you view and access the Marketing Guidebook in a completely different light.
Set up by regions and markets like the print edition
Search for company profiles by company name, region and market area
Print a profile or copy it to a Word document for handy reference
Electronic Marketing Guidebook CD (Exportable Version)*
This CD gives you all the same information our printed Marketing Guidebook is famous for, but gives you added power of using your PC.
Exclusive "Search Wizard" is ideal for new users; walks you through a number of different options and helps you narrow your search based on your criteria to provide you with the most fine-tuned results
Exclusive "Power Search" for in-depth searches to target either chains or distribution centers, store types/supplier types, various suppliers, HQ state and/or market, operating states, total sales/store count, fast food brands, gasoline brands, operating names, parent company, programs offered, advertising media, merchandise lines carried and more
Export names, titles, address, phone, fax and email of contacts directly into Microsoft ExcelTM to create mailing labels and
personalized letters
Export company information to perform your own analysis
Add your own notes and reminders to company profiles
*Exportable CDs are non-returnable and licensed for 1-user only. Additional user licenses are available for $400 each. Each CD is valid for only one install unless additional licenses are purchased. Network installs are not available or compatible with this software.
FREE Full Color Wall Map ($25 Value)
Thousands of marketing-savvy executives rely on it, now you can get it for free! See market areas and supermarket density at a glance based on Trade Dimensions' exclusive Retail Site Database. Immediately identify where the most supermarkets are concentrated because supermarket density is color-coded by county. Zero-in on your biggest markets today and spot growing opportunities for tomorrow.
FREE BONUS ($345 Value)
Order the new 2010 Marketing Guidebook in book or CD format and you'll receive a FREE Key Account Profile of The Great Atlantic & Pacific Tea Company. Key Account Profiles extensively track the top retailers targeted for sales by small- and medium-sized manufacturers. This key information on the country's leading chains (including Wal-Mart, Kroger, Target, Walgreens, Costco, CVS and more) gives you instant access to in-depth analysis, as well as exclusive market share, store counts, hierarchies, maps, top 10 competitors by chain, key personnel and more. Learn everything there is to know about your key accounts in one comprehensive report. 40 of the country's top accounts are available now!
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Comprehensive. Accurate. Respected. The Marketing Guidebook has been called the industry's "Blue Book" for more than a quarter of a century, and it features all the important information you would expect: For the first time ever, Marketing Guidebook has expanded to include more than just supermarkets -- we've added profiles of the leading drug, discount, dollar, category killers and wholesale club chains.
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