7-Eleven Goes Pink in Honor of Breast Cancer Awareness Month
October 19, 2009 -
DALLAS -- In honor of Breast Cancer Awareness Month, 7-Eleven Inc. is offering two ways to "drink pink" this October to raise much-needed funds for breast cancer research, the company reported.
The retailer created a refillable, 16-ounce, pink stainless steel mug on sale for $6.99, featuring a splash-resistant lid and understated pink-ribbon art. The first hot beverage is included with the mug, and refills are available for a suggested retail price of 99 cents. A portion of the proceeds from the sale of each cup will be donated to support breast cancer research, according to 7-Eleven.
Additionally, Mike's Hard Lemonade Co. brewed up a pink version of its popular Mike's hard lemonade, called Mike's hard pink lemonade. The limited-edition flavor is available at participating 7-Eleven stores for a suggested retail price of $7.99. Mike's, which celebrates its 10th anniversary this year, is contributing $250,000 to The Breast Cancer Research Foundation, which will fund a researcher for one year. The donation was made in memory of a long-time Mike's employee who lost her battle with breast cancer last December.
Select 7-Eleven stores also will sell an assortment of pink ribbon products to help raise breast cancer awareness, including a bookmark, pins, a bear backpack clip, pen, necklace, keychain, ID badge, car magnet, sticky notes with pen, and a ceramic mug. The chain will donate 5 percent of the retail selling price for each product sold to Susan G. Komen for the Cure.
In addition to the pink drink and non-foods assortment, participating 7-Eleven stores are carrying popular pink products from manufacturers that have made a commitment to contribute a portion of the proceeds to breast cancer charities for every item sold, including special edition Hershey Kisses and M&M candies with specific product and/or packaging to commemorate Breast Cancer Awareness this month.
This year is special for Convenience Store News, as it marks the 40th year of publication, making it the longest continuously published news source for the convenience store industry.
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October 19, 2009 -
DALLAS -- In honor of Breast Cancer Awareness Month, 
