May 22, 2007 -
LAS VEGAS -- 7-Eleven announced a new distribution agreement with Xyience, for the company's energy drink, Xenergy, to hit the shelves at 7-Eleven's more than 5,000 locations. And 7-Eleven will be the first distributor to unveil Xenergy's newest flavors, Mango Guava, Pink Lemon and Blu Pom.
"This partnership represents an enormous opportunity for Xyience to bring the Xenergy name and product to a broader customer base," said Bill Underhill, CEO and chairman of the board of Xyience. "We have achieved tremendous growth and traction in the competitive energy drink market, and we are extremely pleased to be working with 7-Eleven as a partner to help drive rapid growth in this exciting category."
In May 2006, Xyience Inc. entered the energy drink market with the launch of its energy drink, Xenergy. Like the Xyience name, the name Xenergy is a combination of Zen and Energy and is, therefore, pronounced Zenergy.
While the first flavor of Xenergy was Cran Razz, Xenergy's line of flavors also now includes Citrus Clear and Big Apple.
This year is special for Convenience Store News, as it marks the 40th year of publication, making it the longest continuously published news source for the convenience store industry.
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