January 18, 2006 -
WARRENVILLE, Ill. -- BP is launching a franchise offer for BP Connect and Wild Bean Café convenience store brands in U.S. retail markets east of the Rocky Mountains.
"The BP Connect and Wild Bean Café takes convenience retailing to the next level, offering great food, coffees and Amoco Ultimate premium fuel," said Polly Flinn, president of BP’s U.S. convenience retail operations.
"BP is already a successful franchisor on the West Coast," Flinn said. "As we launch our new BP Connect franchise offer that includes our Wild Bean Café, we are applying experience from our successful am/pm convenience store business, which includes nearly 1,000 locations in the western United States."
According to Flinn, the BP Connect franchise offer will first be launched in south Florida. The company also has plans for expanding the franchise program into other east of Rockies markets that will be announced at a later date.
In early February, BP will also launch www.bpfranchising.com, where information on the franchising program will be available.
"Our goal is to build and recruit a franchise network east of the Rockies that complements our already distinctive BP brand," said Ben Amante, BP’s vice president of franchising in the United States. "We also see an opportunity to reflect the diverse communities where we operate by finding minority business people looking to franchise in the community. We look forward to building a strong network of franchisees who will help us grow our business, delivering our products and services to more consumers."
The Wild Bean Café offers gourmet coffee and fountain beverages, breads and pastries baked in the cafe, specialty soups, custom-made sandwiches and fresh salads.
BP Connect store sites, like all BP retail sites, offer Amoco branded fuels. The full slate of Amoco gasolines -- Amoco Regular, Amoco Silver and Amoco Ultimate, BP's formulated, low-sulfur and lower-emissions premium gasoline are available.
This year is special for Convenience Store News, as it marks the 40th year of publication, making it the longest continuously published news source for the convenience store industry.
RSS
January 18, 2006 -
WARRENVILLE, Ill. -- BP is launching a franchise offer for BP Connect and Wild Bean Café convenience store brands in U.S. retail markets east of the Rocky Mountains.
