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McDonald's Sees Global Sales Rise 3.3 Percent in October
 November 09, 2009 -
OAK BROOK, Ill. -- McDonald's Corp. saw global comparable sales rise 3.3 percent in October.
Sales in the United States were flat (growing just 0.1 percent). Meanwhile, European sales grew 6.4 percent and sales in the fast feeders' Asia/Pacific, Middle East and Africa segment grew 4.7 percent.
"Our customers are at the heart of everything we do, and McDonald's is delivering what they want," said CEO Jim Skinner. "Our everyday, predictable value, outstanding menu and convenience continue to make us the preferred choice for a growing number of customers."
Against a strong prior year performance, U.S. comparable sales were relatively flat in October, but continued to outpace the overall quick-service restaurant industry, the company said in a statement. Sales off the Dollar Menu and demand for premium Angus burgers and McCafe espresso-based coffees supported the month's results.
In Europe, comparable sales were driven by positive results in the United Kingdom, France and Germany. Throughout Europe, premium menu options, the strength of core products and an expanding line of mid-tier offerings contributed to October sales, the company said.
The 4.7-percent increase in Asia/Pacific, Middle East and Africa's October comparable sales was fueled by store performance in Japan and Australia, partly offset by lower sales in China. Across the segment, core menu, value, convenience and breakfast drove the region's performance, the company said.
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