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EDMONTON, Canada -- Couche-Tard, Canada's largest convenience store operator, signed a deal with Nexopia.com, a popular social networking utility for Canadian youth with 1.4 million registered members and over one billion pages served per month.
The agreement allows Nexopia members to buy subscriptions to the Web site at more than 290 Mac's convenience store locations across Western Canada. The subscription, called Plus, gives members additional online features and access to exclusive contests, prizes and special events, according to a statement from Nexopia.
"It's extremely rare for a Web site to find success with a subscription program like Plus but, since the Nexopia community is primarily teens, we've been able to determine what our members value in their online activities and design features and products accordingly," Nexopia CEO Boris Wertz said in a statement. "One thing teens value is having control and freedom over their lives. When the only place you can buy something is online, it becomes difficult to do so without a credit card. Now that Plus is in their local Mac's, they decide when and how they make the purchase."
Nexopia's Plus subscription was launched in 2005. For $5 a month, $20 dollars for six months, or $30 per year, members are given exclusive features including color and customization options, larger picture galleries, the ability to view who has visited their online profile, and the chance to be "spotlighted" on the Web site's homepage.
Couche-Tard operates a network of more than 2,000 stores in Canada, and has a considerable presence in the United States, with more than 3,000 additional stores. The stores are primarily operated under the Couche-Tard and Mac's trademarks in Canada and the Circle K trademark in the U.S.