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To coincide with its nationwide rollout of the new 12-ounce tall can packaging, Corona Light is launching a comprehensive marketing campaign. Introduced previously in select warm weather markets, the package is now available in 12-packs across the country. The new marketing campaign features the iconic Corona beach scene, framed by the top of the new can, and the initiative will include a 15-second TV spot running nationally during preseason and regular season NFL games, according to importer Crown Imports LLC.
Crown Imports LLC, Chicago
(312) 873-9600; www.crownimportsllc.com