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    Coors Brewing to Supply Medical Supplies to Mexico

    The move is part of the company's sponsorship of Project C.U.R.E.'s First Ladies' Luncheon.

    GOLDEN, Colo. -- Coors Brewing Co. will supply more than $600,000 in medical supplies and equipment in Mexico through its sponsorship of non-profit medical relief organization, Project C.U.R.E.'s First Ladies' Luncheon, the company stated.

    Coors recently assisted Project C.U.R.E. to bring the First Lady of Mexico, Margarita Zavala, to Denver, in an effort to increase emergency relief to Mexicans who were devastated by flooding in the fall of 2007, the company stated.

    "Torrential rains caused 22 rivers to flood. Half a million homes were destroyed and thousands of residents were evacuated," Zavala said in a statement. "The devastation left nearly a million people homeless."

    The medical supplies will be delivered to Chiapas and Tabasco, Mexico, where two million people were displaced due to the floods, according to Mauricio Cardenas, chief officer of Latin America and U.S. multicultural markets for Coors.

    "Coors believes strongly in being a good neighbor -- whether it is across the street or across the world," Cardenas said in a statement. "Through our sponsorship of Project C.U.R.E.'s First Ladies' Luncheon, we are able to help thousands who need help most in Mexico."

    Coors has been a longtime sponsor of Project C.U.R.E. with its employee Days of Impact, when once per quarter, employee volunteers spend a day at the Project C.U.R.E. warehouse, where they pack medical supplies and equipment for shipment across the globe to areas in need of emergency help and relief, the company stated.

    "Volunteering is an important part of our culture. Our employees donated more than 60,000 hours in 2007," Cardenas said in a statement. "We are extremely proud we were able to be part of Project C.U.R.E's efforts to bring the First Lady of Mexico to Denver."

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