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COLUMBUS, Ohio -- Convenience store consulting firm Convevo Partners launched The Digital Deal, a new loyalty program designed specifically for small businesses. The program is built around a text-marketing engine and includes a customized promotional sign package.
"We designed the program specifically to make it affordable and simple for small business owners to connect with customers through their mobile phones, the most common communication devices in the world," said Greg Ehrlich, president of Convevo Partners. "There are over 200 million mobile phone users in the U.S., and 67 percent are using their phones to text. With a 98-percent open rate and the shift to unlimited messaging plans, texting is hands down the most cost-effective way to connect with consumers wherever they may be."
The Digital Deal, which is free to start, requires no technical expertise. Convevo Partners sets up users' accounts and handles the database management. Single-store and chain operators can deploy a robust text-marketing program in a matter of days, the supplier said.
"Establishing a text-marketing loyalty program on their own can be challenging and time-consuming for small business owners," noted Ehrlich. "We have taken our expertise with loyalty, social and mobile marketing, and over 25 years of convenience store experience to develop a complete program that makes connecting with customers simpler and less costly than ever before."