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LOS ANGELES, Calif. -- ConocoPhillips selected KSL Media, an independent media buying company, to handle its media planning and buying business for motor fuel brands, including local TV, radio, out-of-home (OOH) and digital media in 20 markets across the U.S.
"We are excited to bring our unique methods of retail targeting to ConocoPhillips," KSL Media CEO Hank Cohen said in a statement. "We've had lots of wins lately -- Sizzler, Bacardi, ConocoPhillips -- I think it shows that the industry is coming around to our 'buy smarter' methods."
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