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HOUSTON -- ConoccoPhillips has launched a new advertising campaign and 28-week promotion of its Phillips 66 brand gasoline, the company announced. The official campaign tagline, "Experts in Gas Since 1927," highlights the company's longtime commitment to producing quality gasoline.
The Local Legends video contest is a major part of the campaign, according to the announcement. Contestants can upload videos of their talents, and friends and viewers can vote for their favorites online. The company plans to recognize and reward the Local Legends by giving away prizes like free fuel for a year.
"The Phillips 66 brand is passionate about two things: the quality gas we produce and the local markets where we do business," said Tami Talbert Walker, fuels brand manager for ConocoPhillips. "In this campaign, we not only remind consumers of our excellent gasoline, we celebrate what our local consumers do really well too. We are asking consumers to share with us their talents for a chance to win weekly, monthly and grand prizes."
The campaign, which consists of TV and radio commercials, new look and content for the Phillips66.com web site, online ads, billboards and in-station signage, debuts in Amarillo, Texas, Albuquerque, N.M., Kansas City, Mo., and St. Louis, Mo.