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    COMPETITIVE WATCH:

    Safeway links private labels with fuel discounts, including 30 years of free gas.

    PLEASANTON, Calif. -- Throughout the month of August, Safeway grocery stores will be running a promotion called "Guzzle n' Go" at its locations.

    The promotion has linked its private label soda with discounts on fuel. When customers use their loyalty cards to buy the brand's Go 2 cola or any other private label soda they will receive a book of codes. Using the codes, shoppers can visit the company's promotional Web site -- www.guzzlengo.com -- and enter the code to see if it is a winner.

    Prizes include 30 years of free fuel, free Go 2 cola for 20 years and fuel cards valued at $20 or $50.

    There are more than 1,700 Safeway stores across the US and Canada. Its private labels include Safeway, Lucerne and Mrs. Wright's, with more than 3,000 products under those labels. An additional 1,250 premium products are marketed under the Safeway Select label.

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