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    Colbea Enterprises Deploys High Definition Screens In-store

    Shell-branded company signs digital merchandising agreement with GoGo Cast for stores in Rhode Island and Massachusetts.

    CRANSTON, R.I. -- Colbea Enterprises LLC chose GoGo Cast Inc. as its supplier for high definition Go-Screen's in its 40 company operated convenience stores, and potentially the 56 additional dealer sites Colbea services.

    GoGo Cast digital sign and advertising solution will help Colbea Convenience stores and engage customers using GoGo Cast's customer and location data to reach a captive in-store audience, and deliver the right message at the right time to help influence buying decisions directly at the point of purchase, the vendor reported. Based on previous pilots Colbea Enterprises is expected to see an increase in sales for products advertised on the screens, according to the companies.

    "We've done some digital signage in the past, but the industry is changing about as fast as our customers' habits and this program will allow us to keep up," George McKinnon merchandise manager at Eastside Management, said in a released statement. "This innovative program will enhance our customers shopping experience while building our customer loyalty and brand awareness."

    The agreement between GoGo Cast and Colbea Enterprise calls for installation of Go-Screen's digital displays in all its company operated convenience stores by the end of the second quarter 2010, the companies reported.

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