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FAIRFAX, Va. -- On the Run convenience stores will begin a new fall coffee promotion this month that will reward customers with either free or half-priced Bengal Traders gourmet coffee.
“Free Coffee Mondays” will be offered in selected cities with local or nearby NFL teams. When a local football team in a designated city wins, customers can receive a free Bengal Traders gourmet coffee or tea, cappuccino, hot chocolate, steamer, or chai latte on the following Monday. “Free Coffee Mondays” will be offered in Baton Rouge, Dallas, Charlotte, Houston, Knoxville, Miami, Orlando, Fort Myers and Naples. The same offer is available at Tigermarket convenience stores in San Antonio, Austin, Memphis and Nashville. If the team wins a Monday night game, the offer will be extended to Tuesday.
In markets that do not have professional football teams, On the Run will offer “Halfback Mondays.” Customers will be able to purchase any cup of Bengal Traders coffee or tea, cappuccino, hot chocolate, steamer, or chai latte at half price. In cities where “Free Coffee Mondays” is offered, customers will still be offered “Halfback Mondays” if their team does not win.
“This promotion gives football fans one more reason to cheer on their local professional football team,” said Mike Gore, U.S. convenience retailing manager of ExxonMobil fuels marketing.
During the coffee promotion, which will run Sept. 1 through Dec. 26, On the Run stores will feature pumpkin spice Bengal Traders coffee and cappuccino as its featured seasonal blends.
In addition to the new coffee promotion, the store is offering a new line of On the Run Cafe-branded breakfast sandwiches in select locations. The sandwich line will include sausage, egg and cheese biscuits; bacon, ham, egg and cheese croissants; and bacon, egg and cheese English muffins. The sandwiches will be sold at an introductory price of $1.29 through Oct. 31.