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Coca-Cola North America announced the rollout of Coca-Cola Zero, a new carbonated soft drink with zero calories. Available in 20-ounce bottles, the product is being distributed at supermarkets, convenience stores and mass retailers nationwide. The initial launch will be followed by an expanded array of package sizes, including 2-liter bottles and 6- and 12-pack cans. The beverage is sweetened with a blend of aspartame and acesulfame potassium (ace-k), and is intended to target a separate audience from its loyal Diet Coke followers.
Coca-Cola North America, Atlanta
(800) 438-2653; www.coca-cola.com