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CHARLOTTE, N.C. -- Coca-Cola Consolidated's Recycle and Win program kicked-off again this past Tuesday. The program, that began last year, is a joint sustainability initiative between Coca-Cola, the city of Charlotte, Mecklenburg County, Keep Mecklenburg Beautiful and Harris Teeter. The initiative promotes community recycling by offering consumers a $100 Harris Teeter gift card if they are "caught" recycling the proper way, according to the company.
"Coca-Cola is proud to once again sponsor the Recycle and Win initiative," said Lauren Steele, vice president, corporate affairs, Coca-Cola Bottling Company Consolidated. "With the communities' new larger roll out bins, it is more important than ever to educate everyone on the importance of recycling and recycling properly. We also believe that recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!"
An educational mailer will go out to every single-family household in Charlotte and the towns of Davidson, Huntersville, Matthews, Mint Hill and Pineville. The mailer instructs residents on which materials should be recycled. Included in the mailer is also a "Give it Back" sticker which residents must place on their recycling bins to be eligible to win the $100 Harris Teeter Gift Card, the company stated.
Beginning on Nov. 1, the Coca-Cola Prize Patrol will take to the streets in the participating neighborhoods and award 10 $100 Harris Teeter Gift Cards per week, throughout the six-month Recycle and Win initiative, for a total of 260 prizes.
"Recycling not only protects the environment, but it is good for our communities' bottom line. Recycling extends the life of landfills and saves tax dollars now and for years to come," said Charlotte Mayor Anthony Foxx. "The case for recycling is strong. Proper recycling requires only a small amount of time and it saves money and reduces pollution. Thanks to Coca-Cola and Harris Teeter for helping get this important message out to our community."
"Environmental stewardship is important to Harris Teeter and this is one way where we do our part to protect the environment by diverting materials away from landfills," said Catherine Reuhl, Harris Teeter communication specialist.