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Coca-Cola North America introduces a new line of ready-to-drink iced teas. Available in five flavors -- sweetened, unsweetened, lemon, diet and green tea -- Gold Peak aims to imitate the homemade taste of brewed ice teas, according the company. The product is offered in 16.9-ounce single-serve carafe-like glass bottles with a label featuring a tranquil lakeside scene. The Gold Peak launch will be supported with a fully-integrated marketing program that includes national print and radio advertising, point- of-purchase displays, an interactive Web site and national sampling programs.
Coca-Cola North America, Atlanta, Ga.
(800) 438-2653; www.coca-cola.com