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    Coca-Cola Bottle Goes Vintage

    Limited-edition 1906 "Diamond Label" bottle hits store shelves this week.

    ATLANTA -- Coca-Cola North America (CCNA) is introducing a special vintage Coca-Cola bottle called the 1906 "Diamond Label," which hits stores nationwide this week.

    The introduction of this limited-edition bottle comes on the heels of CCNA's successful Holiday 2007 release of the 1899 Hutchinson bottle, which was quickly snatched up by Coca-Cola lovers and collectors alike, according to the beverage maker.

    "These one-of-a-kind bottles help people celebrate their special relationship with Coca-Cola ... This package invites consumers to another journey in time -- back to 1906 when the deliciously uplifting product they love was packaged in an equally appealing predecessor of today's global iconic contour glass bottle," Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America, said in a statement.

    Before the introduction of the curvy Coca-Cola contour bottle in 1916, the product was sold in straight-sided bottles. Similar to the bottles used for other beverages, they were distinguished as Coca-Cola bottles from 1900 to 1916 by their diamond-shaped paper labels. In fact, the diamond paper label itself was registered as a trademark in 1907.

    The diamond labels featured either "Atlanta, Ga." or the signature of Asa Candler, who was then president of The Coca-Cola Co. Most of the paper labels from these early bottles have not survived; bottles with the original labels are highly sought by collectors.

    The 8.5-ounce vintage 1906 "Diamond Label" bottles, which began appearing on store shelves in late March across the U.S., capture the essence of this original design. They are available in four-packs that feature the early 20th century Coca-Cola Spencerian script logo and "Diamond Label" design elements, the company reported.

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