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[email protected] is designed to increase in-store sales by adding the ability for customers to purchase high-margin products and services directly from the pump. According to Gilbarco, the turnkey solution also minimizes transaction fees by combining fuel and merchandise purchases into one payment transaction.
"Clipper has been rolling out Gilbarco's Applause TV media at the pump solution at our sites during the past year," said Ed Hong, vice president of retail operations for Clipper Petroleum. "So, we were eager to add Impulse and [email protected]."
Clipper Petroleum also installed Gilbarco's Impulse, an upselling and customer engagement product.
"Impulse is the only countertop upsell product in the industry that is 100 percent focused on delivering the right targeted upsell to each individual consumer, leading to increased sales opportunities and proven results," said Travis Bouck, vice president, North America for Gilbarco.