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CC Beverage Corp., the U.S. subsidiary of Clearly Canadian Beverage Corp., is expanding its distribution agreement with Dr Pepper/Seven Up Bottling Group Inc. (DBSUBG) of Dallas to market, distribute and sell Clearly Canadian sparkling flavored water in all of its distribution territories throughout the United States.
The new agreement provides for system-wide distribution of the Clearly Canadian brand in 22 states, including existing territories covered by Seven-Up/RC Bottling Co. of Southern California Inc. and the American Bottling Co., and the addition of Dr Pepper Bottling Company of Texas for the states of Texas, Louisiana and Oklahoma.
Brent Lokash, president of Vancouver, B.C.-based Clearly Canadian, said this agreement "provides both parties with a long-term commitment and a strategic alliance that enables us to grow together in the future." The new arrangement also provides brand Clearly Canadian with greater marketing and promotional focus within one of the strongest distribution systems in the United States, Lokash said.
"We believe that DBSUBG's expertise, resources and established New Age and CSD portfolio positions them well to effectively market, distribute and sell brand Clearly Canadian," he continued. "We also believe that our company's strong support alongside Clearly Canadian's premium image and prebuilt positive consumer awareness should provide an advantage in DPSUBG's efforts to expand availability within their territory."
Under the new agreement, DPSUBG will distribute five flavors of Clearly Canadian sparkling water packaged in its distinctive 14-ounce glass bottle.