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NAPERVILLE, Ill. -- Clark Brands created a sales kit to help new Clark-branded stores effectively launch the Clark Fleet Services Card at their locations, the company reported. Starting this month, every new branded Clark store will receive the comprehensive kit, which contains all the marketing tools they need to begin promoting the Clark Fleet Services Card to commercial customers.
"Promoting the Clark Fleet Services Card makes good business sense for Clark branded stores," Karl Goodhouse, Clark Brands’ president, said in a company release. "We created this ‘tool kit’ to help Clark-branded locations capture new fleet gallons with a Fleet Card that provides fleets the services they need and want, including detailed reporting, card user security features and much more. This is another way we’re adding value to the Clark brand for our Clark-branded locations."
Marketing tools included in the kit are point-of-purchase (POP) pole signs and pump violators, laminated instruction sheet for employees and managers on how to sell the Clark Fleet Services Card, frequently-asked questions and answers, fleet lead referral forms, and stickers for store employees to wear that promote the Clark Fleet Services Card.
Additionally, the Clark Fleet Services Card is co-branded with South Portland, Maine-based Wright Express, a leading provider of payments processing and information management services to the U.S. commercial and government vehicle fleet industry, according to the company.