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DALLAS -- In these uncertain economic times, motorists are looking for any and all breaks available, a reality CITGO Petroleum Corp. understands, as it launched a new FuelLinks fuel reward program to more than 4,000 CITGO-branded fuel centers in 28 eastern states.
"When we were looking for a loyalty program, we went out and interviewed our retailers about what they wanted," Jonathan Watson, CITGO’s general manager of business services, said in a statement. "They said they wanted two things: They wanted something simple, and they wanted something that offered great value to the consumer. We found precisely those things in the FuelLinks program. We see it as a critical tool in generating loyalty for our CITGO brand and CITGO-branded retailers."
Developed and owned by MetroSplash Systems Group Inc., its President and CEO Steve Babick explained FuelLinks is a cross-marketing and consumer reward program enabling local and online businesses to offer their customers fuel rewards based on their purchases.
"What FuelLinks does is bridge between merchants and fuel retailers," Babick said in a statement. "When a business joins the FuelLinks program, it becomes part of a growing coalition of merchants that reward their customers for coming back again and again to buy goods and services from them."
FuelLinks membership is free. Customers earn cents-off per gallon rewards from participating grocery and convenience stores, as well as cash-equivalent rewards from other businesses that can be applied to the total fuel purchase price, noted Babick.