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    CITGO Expands Loyalty Bucks Program With Pinnacle's Loyalink

    Loyalty program launched in February.

    ARLINGTON, Texas -- CITGO Petroleum Corp. has approved The Pinnacle Corp.'s Loyalink as a new offering within its Loyalty Bucks program.

    CITGO launched its Loyalty Bucks program in February and partnered with a small group of loyalty solution and service providers to work with branded retailers in setting up successful independent loyalty programs. As part of the Loyalty Bucks program, CITGO contributes up to $2,000 per location toward the technology and service costs to implement the program. Pinnacle's Loyalink loyalty solution now joins the Loyalty Bucks program and also qualifies for the CITGO contribution incentives.

    "We are pleased to be included as part of the new CITGO loyalty program," said Drew Mize, chief operating officer at Pinnacle. "CITGO has developed a compelling program that will offset a significant majority of costs that a retailer would typically incur to implement a successful loyalty offering, and provides the service expertise to ensure ongoing success. We've been providing a strong POS (point-of-sale) platform with Pinnacle Palm to CITGO-branded retailers for nearly 15 years; this offering extends that solution by expanding the platform with a fully integrated loyalty system."

     

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