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FORT LAUDERDALE, Fla. -- POSA Tech Inc., a provider of point-of-sale technology and transaction processing, has successfully launched its EZ Pay loyalty and prepaid program in all Circle N Market locations.
"The staff at POSA Tech has provided us a service that is going to increase our revenues and customer retention, while also decreasing our processing fees when using a gift card at the pump," said Nimocks Oil's Mallory Nimocks. "The ability to offer a turnkey loyalty program for inside and outside sales, along with allowing our customers the ability to buy and use our gift cards inside and at the pump gives our customers a great service. Nimocks Oil builds customer retention, increases sales and allows our customers the ability to receive discounts at the pump and inside." Nimocks labeled the program a "win-win situation" for both the company and consumers.
"POSA Tech's EZ Pay Pump program, operating on the Kickback-certified Gilbarco Passport POS 6.01 system, has been a successful launch in all of the Circle N Market stores," stated Doug Pfeiffer, CEO of POSA Tech Inc. "We can offer our retail chain accounts a custom loyalty/gift card program, along with all of the prepaid products offered on a one-terminal solution."
Customers can enroll in the program by swiping their driver's license through a terminal placed inside each store, capturing their name, address, date of birth and driver's license number. They can then choose to use either the company's loyalty card or their license, depending on the point-of-sale system in use.
"With our partnership with Kickback, POSA Tech can offer a full service loyalty/gift card program that is tied in with our prepaid and Automobile Club discount services," added Pfeiffer.