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PHOENIX -- Circle K's Arizona region recently introduced "Dinner in No Time," a line of pizza and pasta dishes that are half-baked and sold in oven-ready, disposable dishes.
According to a report by the In-Store Marketing Institute, the line retails for $6.99 and is merchandised in the refrigerated food case. In March, stores used door decals, posters, pump toppers and cooler clings to promote the new food offerings.
The "Dinner in No Time" brand also is currently receiving marquee treatment on the home page of the Arizona region's Web site, which links visitors to a dedicated splash page that proclaims, "Here's arguably the greatest convenience store convenience since beer by the case!"
The entrees are the latest addition to Circle K's Take Away Cafe business, which seeks to offer a dining alternative to quick-service restaurants such as McDonald's, Taco Bell and Pizza Hut.