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PHOENIX -- Recognizing the need to reach the ever-expanding Internet audience, Circle K Stores' Arizona Region unveiled a new business-to-consumer Web site.
Designed by Logan Interactive, based here, the site will market the Circle K brand and serve as a tool for recruiting quality employees, the company said.
"Circle K is known for convenience, and we want CircleKAZ.com to be as convenient as our 580 Arizona stores," said Larry Brueggemier, director of marketing for the Circle K Arizona Region.
Site visitors are greeted with a variety of animated Circle K logos, fun sound effects and colorful icons. On the site, visitors can locate stores, get lottery information, buy Circle K gift cards, link to local charities, print coupons and apply for a job at an Arizona Circle K.
"The result is an engaging Circle K experience for Web customers and an interactive tool for attracting and retaining great employees," said Brueggemier. "CircleKAZ.com. What else do you need?"
Logan Interactive is an interactive development firm serving small and mid-market businesses. The firm worked with design partner Fatbrain Creative, also based here, on the Circle K project. Fatbrain Creative is a full service ad agency providing creative services and campaign creation for a variety of local and regional clients.