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NORTHBROOK, Ill. -- All of Alimentation Couche-Tard’s Circle K stores are now offering FIN Electronic Cigarettes for purchase. Disposable and rechargeable versions, along with accessories, are available at each of the convenience store chain's eight regions.
"Our product line is a natural fit in Circle K and will cater to the increased demand for high-quality, reliable electronic cigarettes from the Circle K customer base," said Russell Stone, president of Finiti Branding Group LLC, FIN’s manufacturer.
FIN plans to launch an aggressive marketing and advertising campaign nationally to increase brand awareness, the company said. Circle K will reportedly drive sales via point-of-sale materials and point-of-purchase displays.