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PHOENIX -- Starting the first week in August, 300 Circle K c-stores in the west coast region will sell pop music CDs provided by Mediastorm Entertainment Corp.
Mushkin says that the goal is to make CDs more convenient, "they belong in the store just as much as beer and tobacco, because they are just as well known," he said.
The displays will be filled with the top artists currently on the charts, said Mediastorm CEO Mark Mushkin. If there is a highly anticipated release approaching, such as Eminem or Madonna, Circle K will have it in stores the day of the release, he said.
The CDs "cater to the regulars buyers," said Mushkin. The titles will be switched for newer ones each month to provide new material for returning customers.
The idea to put CDs in c-stores came from Starbucks, who has had great success with sales of CDs as impulse buys in its coffee shops. When asked if stores would play the music that is being displayed, Mushkin said it was something he would definitely consider.
The point-of-purchase impulse displays are filled with artists' full length CDs priced at $16.95, which Mushkin calls "the magic number."
To complement the CDs, a free DVD compilation of music videos will be given away to any purchase of a CD.