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SAN CARLOS, Calif. -- Circle K Stores, owned by parent company Alimentation Couche-Tard, selected DemandTec Price and DemandTec Promotion software from DemandTech Inc. to handle its operational merchandising needs.
"At Circle K, and throughout the Alimentation Couche-Tard group of companies, our mission is to be the best and most convenient place to shop, and our stores are known for the value and quality we offer," said Brian Hannasch, Alimentation Couche-Tard's senior vice president of Western North America. "We've chosen DemandTec Price and DemandTec Promotion to enhance operating efficiencies and to assist us in meeting our financial objectives as we continue delivering exceptional products and services to our valued customers."
Alimentation Couche-Tard Inc., which had $10.2 billion in sales for its 2006 fiscal year, operates thousands of convenience stores throughout North America providing food, beverages, and other merchandise, as well as services and motor fuel.
"Circle K has a superior reputation as one of the most successful convenience-store chains in North America," said Dan Fishback, president and CEO of DemandTec. "We expect our Consumer-Centric Merchandising and Marketing software to be of substantial benefit to Circle K Stores by supporting their operational merchandising needs."