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SALT LAKE CITY -- The Midwest and Great Lakes divisions of Circle K convenience stores raised a total of $937,213 for children's hospitals during their fundraising campaign, which ran April 8-30, in its 988 stores across 12 states. The amount exceeded Circle K's 2009 total of $750,920 by almost 25 percent, according to the chain.
"Despite public sentiment and economic indicators that 2010 would be a difficult fundraising year, Circle K employees and customers rallied behind the children's hospitals in their communities, raising close to $1 million for Children's Miracle Network," said Craig Sorensen, chief marketing officer for Children's Miracle Network.
Circle K raised the funds by asking customers to purchase a $1 and $5 Miracle Balloon icon to support Children's Miracle Network, a children's charity that raises funds for more than 170 pediatric hospitals. Like all Children's Miracle Network fundraisers, the funds raised by Circle K will go toward medical care, research and education.
"The managers and their teams in the stores create a fun and energy filled three-week campaign with our customers. This year, we raised more than $40,000 each day, more than $937,000 total, one dollar and one customer at a time," Mark Novak, director of human resources and training, Circle K Midwest and Great Lakes divisions, said in a statement. "As we continue to grow, the strength in leveraging the passion, and energy so many of the Circle K associates put into the campaign yields better results that positively impact and improve the lives of children in our communities."
Circle K has been a partner of Children's Miracle Network since 2003, raising funds for the children's hospitals primarily through the icon fundraising campaign.
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