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CLEARWATER, Fla. -- Circle K's Heineken point-of-purchase display won a 2014 Local Silver Addy Award in the American Advertising Awards competition.
Designed by GSP, the large, three-dimensional, contour-cut beer bottle "aisle invaders" and accompanying 3D floor graphics were designed to draw customers to Heineken products in Circle K locations throughout the country.
The American Advertising Awards draw more than 40,000 entries annually in local American Advertising Federation (AAF) Ad Club competitions.
"We are honored to win an Addy for our work on Circle K," said Steven Cohen, GSP's vice president of design services. "We wanted to create eye-catching graphics that would drive awareness of a premium offering. It is wonderful to see the work recognized by the AAF."
Clearwater, Fla.-based GSP provides retail branding and marketing services with a focus on site-specific execution to help transform growth strategies into store-level success.
Circle K is a division of Laval, Quebec-based Alimentation Couche-Tard Inc.