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    Circle K Plans Nationwide Rollout of Prepaid Phones

    The c-store chain's partnership with Page Plus Cellular begins this month in Arizona, Florida.

    HOLLAND, Ohio -- Circle K and prepaid cell phone service provider, Page Plus Cellular, announced a partnership to distribute Page Plus prepaid phones and service plans.

    The initial rollout will take place this month in Arizona and Florida, with a national rollout of more than 2,000 stores to follow. Circle K is the largest nationwide chain of convenience stores yet to be added to Page Plus’ distribution, the company reported.

    Page Plus, a mobile virtual network operator (MVNO) with a nationwide footprint on one of the nation's largest networks, has had distribution through independent stores and some regional convenience store chains. The Circle K partnership marks the first national chain of convenience stores to carry Page Plus prepaid phones and service plans.

    "We are extremely excited to partner with Circle K. They have an excellent reputation for being one of North America's most popular and successful convenience store [chains]," Page Plus Chief Financial Officer Dean McDowell stated. "This partnership will really help us meet the increased demand we are seeing for our prepaid phones and services."

    McDowell said he believes the increased popularity of prepaid cell phones may be due partly to the current economy. "People are realizing that prepaid allows you to control your monthly budget much better than you can with post-paid plans," he said. "In addition, we recently added some very economical rate plans that bundle large amounts of airtime with large amounts of text messaging. Heavy users are seeing the advantage of these plans and they are creating a lot of demand."

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