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    Circle K Launches New Authentic Hispanic Products Program in Southwest

    The chain's West Coast divisions will offer new dry grocery, HBA and beverage products for Latino market.

    INDIANAPOLIS, Ind. -- The West Coast Business unit of Circle K Stores, Inc. has launched a new program of authentic Hispanic products supplied by Inca Products, LLC and Core-Mark International in its Southwest market stores, the company reported.

    "Circle K has been working with Inca and Core-Mark to launch this unique and authentic Hispanic program," said Chris Wilson, director of marketing at Circle K. "We have been looking for a consolidated program like this for some time. By offering complete plan-o-gram services and consolidated logistics, the Inca program provides the ability to offer a comprehensive program to our stores."

    The "Authentic Hispanic Product Program" offers various plan-o-grams including complete 3-foot and 4-foot dry grocery food and HBA displays of over 70 SKUs, along with 10 beverage SKUs in the refrigerated section. The program features brands popular with Hispanic consumers, such as Jumex, La Costena, Hershey Lorena, Nestle, El Azteca and more, according to the company.

    Inca combines its Hispanic product and consumer knowledge with sophisticated logistics consolidation systems, and demographic profiling services, to develop and build a successful marketing platform for retailers to sell its products.

    "Through the demographic profiling services offered by Inca, we were able to target high opportunity store locations," said Mark Wright, category manager at Circle K. "This helped us to target our rollout execution by securing maximum store participation."

    "Inca is thrilled to be able to provide our unique, consolidated Hispanic products merchandising program to Circle K," said Frank La Pierre, president and chief operating officer of Inca. "Chris and Mark were instrumental in allowing Inca to help design a program for the Circle K stores. The category team was very knowledgeable and targeted in their approach to building the program to meet the needs of Circle K's growing Hispanic consumer base."

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