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    Circle K Launches Luxury Vacation Contest

    C-store chain teams up with Eagle II Motorsports Marketing for "Race Across America."

    LAVAL, Quebec -- Circle K is joining Trendwest Resorts, NAK Health Centers of Southern California and Eagle II Motorsports Marketing in a year-long marketing partnership that starts with an "Enter To Win" 90-day "Race Across America" luxury vacation contest.

    The contest will be presented through Circle K stores in California this month and the trip provided by Trendwest Resorts, marketer of the third largest vacation ownership company, according to Eagle II, a California-based drag racing team.

    As part of the arrangement, the Eagle II race team will also campaign a Top Fuel dragster in the Goodguys Rod and Custom Association's VRA race, as well as other car show series and events across the nation. The program will act as a brand activation platform for the sponsors, including the Circle K chain.

    Alimentation Couche-Tard, operator of the Circle K convenience store chain, is the largest c-store operator in Canada, with 4,983 convenience stores. In the U.S. there are more than 2,100 Circle K stores.

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