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BOCA RATON, Fla. -- Circle K and DNA Brands Inc. have signed a new merchandising/marketing agreement. The fifth consecutive marketing agreement between the two companies covers Circle K's Florida region.
"DNA has shown over the past four years to be a great partner that has set itself apart from the others through creative marketing and great taste," said Ron Ashley, Circle K category manager. "We feel very confident this partnership will prove to be a great one for Circle K."
"Working closely with the great people at Circle K last year led to significant growth within their stores over the previous three years," said Russ Rickon, DNA's vice president of sales. "Because of enhanced merchandising efforts by our own distribution company Grass Roots Beverage, we look for 2012 to lift us up to the next level in the category while increasing value to Circle K's energy drink section."
DNA Brands manufactures DNA Energy Drink as well as DNA Beef Jerky and DNA Shred Stix.